Plausible
A lightweight, cookie-free and privacy-first alternative to Google Analytics, made in the EU, as a managed cloud or a self-hosted community edition.
What is Plausible?
Plausible shows the essentials of website traffic on one simple, fast dashboard: visitors, pages, sources, countries, devices, goals and custom events. Its script is small and sets no cookies, which helps with GDPR, CCPA and PECR compliance without consent banners in many cases. It is developed and hosted in the EU, sold as a managed cloud service, and also published for self-hosting as the Community Edition, built with Elixir and ClickHouse.
Good fit if
- You want simple, privacy-friendly stats that anyone on the team can read.
- You care about EU hosting and data protection rules.
Before you adopt it
Plausible moved from MIT to AGPL-3.0 in October 2020. Code in the extra directory has its own license and powers paid cloud features that are not part of the Community Edition. Releases of the Community Edition come less often than cloud updates.
Drafted with AI from the project's README and repository data, then checked against that data on 30 October 2026. Report a correction
Plausible health: is it still maintained?
65 of 100, actively developed
Read from GitHub on 1 November 2026. How the score works
Plausible license: is it open source?
Plausible uses AGPL-3.0, an open-source license approved by the OSI. Some features sit under a separate paid license inside the same repository.
- December 2018First published on GitHub under MIT.
- 12 October 2020Changed to AGPL-3.0. Commit: Use AGPL license going forward
- TodayAGPL-3.0, with paid parts: separate license extra/COPYING.txt.
How to run Plausible yourself
- Docker
- Dockerfile or compose file in the repository
- Compose file
- None in the repository
- Setup effort
- Not rated: no compose file to judge from
- Kubernetes
- No Helm chart in the repository
- Desktop and mobile
- No app builds in GitHub releases
- Interface languages
- English only
Install instructions: plausible.io or the README on GitHub.
Alternatives to Plausible
- TianjiTianji: Insight into everything, Website Analytics + Uptime Monitor + Server Status. not only another GA… 64 health · Apache-2.0 · 3.1k stars
- MatomoEmpowering People Ethically — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading… 81 health · GPL-3.0 · 22k stars
- UmamiUmami is a privacy-first web and product analytics platform. Traffic, campaigns, behavior, conversions, and… 79 health · MIT · 39.8k stars
- AckeeSelf-hosted, Node.js based analytics tool for those who care about privacy. 56 health · MIT · 4.7k stars
- RybbitRybbit - open-source and privacy-friendly alternative to Google Analytics that is 10x more intuitive. 68 health · AGPL-3.0 · 13.2k stars
Questions about Plausible
Is Plausible open source?
Yes. Plausible is published under AGPL-3.0, an OSI-approved open-source license. Some features are kept under a separate paid license in the same repository.
Is Plausible still maintained?
Its health score is 65 of 100 (actively developed). It had 160 commits in the last 90 days, the latest on 29 October 2026, and its latest release came out on 15 May 2026.
Did Plausible change its license?
Yes. It moved from MIT to AGPL-3.0 on 12 October 2020.
How do I run Plausible?
You can run it with Docker. The README on GitHub has the exact steps.
What are the alternatives to Plausible?
Close alternatives in the Web analytics category include Tianji, Matomo, Umami.